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Business Planning

Having an effective business plan can be the key to your success. With a well-prepared plan, you can secure finance, prioritize your efforts, and evaluate opportunities. Although it may seem like a lot of work initially, a well-prepared plan can save you time and money in the long run.

What are the essential components of a business plan? There are no strict guidelines regarding the content or level of detail required. However, a comprehensive plan should incorporate the following:
• A business profile
• Vision, mission, and objectives
• Market analysis
• Operational strategy
• Products and/or services offered
• Marketing plan
• Financial strategy.

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click here to download the WA Small Business Business Plan template

A detailed overview of your business, including a SWOT analysis and risk assessment. Additionally, kindly specify the licenses, permits, and insurances you have acquired.

Business
Profile

Vision, mission
& goals

Details your vision and mission statements, along with your short and long-term goals.

Market
Research

Provides a description of your industry and the names of your competitors.

Operational 
strategy

Detailing information on your location, equipment, inventory, suppliers, human resources, and environmental policies.

Marketing
plan

Conducting marketing research and industry analysis, identifying your unique selling proposition, determining your target markets, setting marketing goals, creating marketing budgets, and developing effective marketing strategies. 

Financial
strategy

Discuss financial goals, forecasts, operating expenses, and cash flow.

A summary of your offerings and services, your current standing in the market, the advantages for your customers, and your pricing tactics.

Products &
services

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Acknowledgement of Country

The Pilbara Tourism Association acknowledges the traditional custodians throughout the Pilbara Region and their continuing connection to the land, waters and community. We pay our respects to all members of the Aboriginal communities and their cultures; and to Elders both past, present and emerging.

Destination Pilbara

PO Box 1995 South Hedland

Western Australia 6722

ABN 95806495533

Project Managers

Neil McGilp and Liz Cayzer

Tourism Naturally Pty Ltd

www.tourismnaturally.com.au

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Chair - Pilbara Tourism Association Inc

Barry Harrison

Mobile: 0418 453 232

info@destinationpilbara.com.au

Neil McGilp 

projects@destinationpilbara.com.au

Mobile: 0409 453 386

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© 2025 by Destination Pilbara. 

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